“Under the difficult social, economic and political conditions of the 1990s, this was initially a Herculean task. WELEDA products were still largely unknown, the purchasing power of the population was low, the state structures were chaotic and corruption was the rule rather than the exception. The belief and confidence in a future in which economic activity in harmony with man and nature will be possible carried our small team through all the difficulties of this pioneering period.
It was a milestone in 1997 when the then director of WELEDA AG, Dr. Olaf Titze, suggested founding a company in Tbilisi as an authorized sales partner of WELEDA. Together with my German husband, I founded NaturaPharm GmbH in March 1997 with the corporate purpose of promoting and distributing Weleda products in Georgia and Armenia.”