Since 2019, we have registered a sharp increase in interest in our consistent sustainability concept on our social media, especially among younger consumers. It was no longer just a question of whether the products were safe and healthy for one’s own organism, but also whether social and ecological aspects were taken into account in the manufacturing process in addition to the economic and profit-oriented aspects. A change in awareness that was certainly triggered by the acute crises of the present such as climate change and global political and social crises.
This change in awareness was also reflected in significant sales growth. In particular, WELEDA products for mother and child have been voted Georgia’s “Golden Brand” by consumers several times in recent years. WELEDA products had conquered a solid and steadily growing customer base in Georgia.