How it all began
The journey began nearly 35 years ago. In 1990, the founder completed an internship at WELEDA AG in Germany, where a holistic approach to health and nature left a lasting impact and laid the foundation for the future company.
Development work in difficult times
The 1990s were challenging due to Georgia's difficult social, economic, and political conditions. Despite these obstacles, the belief in sustainable business practices guided the small team through these pioneering years.
First successes
In 1997, NaturaPharm GmbH was established in Tbilisi as an authorized WELEDA distributor. In 2007, the company relocated to a central district, partnering with GEPHA, Georgia's largest pharmacy chain, which significantly boosted WELEDA's brand awareness and sales.
The breakthrough
Since 2019, growing interest in sustainability, particularly among younger consumers, has driven significant sales growth. WELEDA products have become well-established, winning multiple "Golden Brand" awards in Georgia.
Founding of EcoBrands GmbH with expanded company profile
In 2023, NaturaPharm rebranded as EcoBrands GmbH, expanding its product portfolio to include other sustainable brands, furthering its commitment to a future in harmony with nature.
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